CHILEAN RUGBY IS LIVING A BRAND NEW PROFESSIONAL STAGE, DREAMING ABOUT A WORLDWIDE ENCOUNTER FOR THE FIRST TIME.
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READY TO MAKE HISTORY
In 2019, 1190 Sports and The Chilean Rugby Federation took upon the challenge to professionalize Rugby in Chile and transform it into a massive sport,while building a powerful and attractive brand, using it as a platform where brands bond tightly and directly with rugby fans.
To shape this project, they created Rugby Chile Management (RCM), a company that, through an innovative business model, managed the image rights, advertising, and broadcasting of the Chilean National Rugby Team – known as the Condors, both in its men’s and women’s versions – the first professional Chilean rugby team, Selknam, and the National Club Tournament.
During the period managed by 1190, new sponsors and media partners joined the National Rugby Team. Among them was Umbro, the official sponsor of the British national rugby team, one of the leading teams in global rugby. Since March 2021, Umbro has been the official technical sponsor of the Condors and Selknam, marking a milestone in rugby history as this is the first sponsorship deal of the British sports brand with a rugby team outside of Europe.
2020-2021 Period
650K +
People in audience inside Chilean territory, SLAR 2021
120K +
Followers in Social Media for Condores and Selknam
