The Peruvian National Football Team has become the principal tool to generate a positive bond with the country. In addition to being the promotional and communication platform with the best impact, the National Team is a symbol that represents all Peruvians. The passion of its people for “La Bicolor” has no comparison. They have proven to be local anywhere in the world and be faithful beyond the result. That is why they were recognized as “The Best Fans in the World” by FIFA after seeing what it meant for Peruvians to return to a World Cup in Russia in 2018.
1190 Sports is the exclusive licensee of the commercial, image, and advertising rights of the Peruvian National Football Team, in all its categories and disciplines, for the 2023-2026 cycle. The attributes typical of “La Bicolor” 1190 Sports now add its know-how in managing rights and sponsorships and international experience in creating consistent long-term links between the National Team, sponsoring brands and fans, strengthening the country-brand, and maximizing the return value.
The National Team has the biggest audience in Peru on all platforms. Its events are the most viewed of the year, and it has the largest community in the country, with more than 6.2 million followers emotionally linked to the brand.
Sponsorship sales vs previous period