LA ROJA HAS EVOLVED INTO A POWERFUL BRAND, BUILDING AN EXCEPCTIONAL LINK BETWEEN SPONSORS AND MASSIVE AUDIENCES
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CHILE’S MOST BELOVED BRAND
In a joint venture with Mediapro, 1190 Sports is -since 2019- the exclusive rights licensee of the commercial, media, advertising and image rights of the Chilean National Football Teams, widely known as ‘La Roja’, which includes all categories and formats.
The extension of the agreement for a new period (2023-2026) reflects the success of the associative and innovative model tailored by 1190 Sports and Mediapro, which increases the visibility and value of La Roja, while maximizing the income generation in an always evolving sports industry. We capitalize on the expertise of each participant in the value chain of the sport property, creating strong links between right holders, sponsors and fans.
Widely considered the most beloved Chilean brand, La Roja crossed the frontiers of football and became the best vehicle for the country’s promotion, both nationally and internationally. La Roja is today the biggest digital community in Chile, with 6.2 million followers and 18 million fans. Its broad audience in all platforms -from traditional media to TV to all social media- and its high engagement is an unmissable opportunity for big brands that pretend to connect emotionally with their consumers.
