The agreement signed with the CBF (Brazilian Football Confederation) and the Clubs National Committee (CNC) aims to bring Brazilian football to the highest level of exposure abroad over the next four seasons in which GSRM will handle overseas distribution of free-to-air (FTA), pay-TV, pay-per-view (PPV), and over-the-top (OTT) content for the Campeonato Brasileiro Série A and B competitions.
Buenos Aires, 10th of August 2020 – Global Sports Rights Management (GSRM) today announced the signing of the contract with the Brazilian Football Confederation (CBF) and the Clubs National Committee (CNC) securing international broadcast rights to Series A and B of the Brazilian championship for the next four seasons (2020-2023).
During this period, and through an associative and innovative business model, GSRM ́s goal will be to increase the international exposure of the Brasileirão and boost consumers interest in Brazilian soccer around the world through the broadcast of matches on free-to-air, Pay TV, PPV (Pay Per View) and streaming.
In addition to the management and commercialization of international sports rights, the company foresees to create a broadcast platform (OTT) -developed and powered by Fanatiz- to display all Brasileirão’s Series A and B matches, which can be accessed through a monthly subscription, from all over the world except in Brazilian territory. The proposal represents the comprehensive commercial management of international rights including direct to consumer sales, the identification and development of commercial opportunities such as the creation of branded content and virtual advertising during broadcasts, among other initiatives to generate income for clubs.
“The Brasileirão is among the top ten soccer championships in the world, and Brazil has become the main exporter of players around the planet, this added to the modern infrastructure of its stadiums and the high quality of its audio-visual production make this championship a must-see product”, said Hernan Donnari, CEO of GSRM.
“Our main goal is to increase the visibility and reach of Series A and B championships abroad, as well as the clubs and their brands, taking them to the next level of international exposure. In addition to the natural attraction that Brazilian soccer arouses in Latin America, there is great interest in international markets such as Asia, North America and Europe,” Donnari added.
GSRM’s business model aims not only to provide a better financial performance from the commercialization of the games, but also from the exposure of clubs and their brands abroad. The contract establishes a fixed income for the clubs, and a revenue share distribution for incremental revenues generated through the rights exploitation, which will result in higher profits throughout the duration of the agreement. To guarantee maximum transparency, an external audit company will supervise the entire process. In addition, a committee composed of representatives of the clubs, CBF and GSRM, will approve the accounts.
The success of GSRM ́s proposal is based on the extensive international experience of its partners in the management and commercialization of sports rights and in the development of innovative technologies and media to broadcast sports content.
ABOUT GLOBAL SPORTS RIGHTS MANAGEMENT (GSRM):
GSRM is a joint venture that brings together the knowledge and reach of companies such as Fanatiz, one of the fastest growing sports streaming platforms in the world and currently present in more than 80 countries on 5 continents; from 1190 Sports, a company specialized in broadcasting innovation, sports management and sports rights; and 777 Partners, a North American private investment company specialized in industries that include technology, sports, media, aviation, energy, and insurance, among others.