The new company, which will be known as 1190 Sports, will build on the strengths of both entities to continue to grow and enhance the value of sports assets throughout Latin America.
In addition to managing the international broadcasting rights of the two most relevant football leagues in Latin America, 1190 Sports is also the exclusive commercial agent of image and advertisement rights of “La Roja”, the Chilean National Football Team, the Youth Football Series and the Women’s Team, as well as of the Chilean National Rugby Team.
Buenos Aires, April 14th, 2021 – Global Sports Rights Management (GSRM), the company responsible for the commercialization of the international broadcasting rights of Brasileirão, the main soccer tournament in Brazil, and part of AFD (Argentina Footbal Distribution), in charge of international broadcasting rights, of the argentine Liga Profesional de Futbol, announced today its merger with 1190 Sports, a sports marketing company with extensive experience in the region.
The new company keeps 1190 Sports as its name, and focused on management and commercialization of sports rights -broadcasting, image and distribution- expands capitalizing on both companies’ experience and assets, offering a robust value proposition that takes to the next level the connection that leagues, federations, clubs and brands have with their consumers.
In addition to managing the international broadcasting rights of the two most relevant football leagues in Latin America: The Argentine Professional Football League and Series A & B of the Brasileirāo championship, 1190 Sports is also the exclusive commercial agent of image and advertisement rights of “La Roja”, the Chilean National Football Team, the Youth Football Series and the Women’s Team, as well as of the Chilean National Rugby Team -aka “Condores”- and “Selknam”, among others.
“This merger combines the expertise of two companies that are 100% complementary. We are very excited to be able to offer a very robust proposal focused on creating value in the sports industry through the commercialization and distribution of sports content and building consistent and long-term connections between right holders, brands and fans”, said Hernan Donnari, CEO of 1190 Sports.
Based on long-term relationships and an associative business model that maximizes value potential and reduces financial risks, 1190 Sports proposal boosts leagues, federations and brands’ income, through an innovative commercial management plan focused on rights and sponsorship, as well as the monetizing of assets that are developed in a non-traditional manner.
“Thanks to this merger, 1190 Sports’ multidisciplinary teams will be able to address rights and sponsorship management in a more comprehensive way, allowing us to identify, develop and generate significant value to new and existing assets and higher benefits for all parties,” “1190 Sports will keep on building on the success achieved with the two most relevant soccer leagues in the continent, and the national Chilean soccer and rugby teams; as well as exploring the countless opportunities in all kinds of sports disciplines that there are across Latin America.” said Donnari.
ABOUT 1190 SPORTS:
1190 Sports is a global company dedicated to the management and commercialization of sports rights -transmission, image and distribution-. Its value proposition allows leagues, federations, clubs and brands to strengthen their connection with consumers. Based on long-term relationships and an associative business model and through innovative commercial management of rights and sponsorships, 1190 Sports proposal seeks to boost the income of its partners, generating increasing benefits over time for all parties.
Currently, 1190 Sports manages the international broadcasting rights of the two most important soccer leagues in Latin America, the Argentine Professional Football League and the A & B Series of the Brazilian Championship; it is also the exclusive commercial agent of the image and advertisement rights of “La Roja” -Chile’s National Soccer Team-, the Youth Series and the Women’s team, as well as the Chilean National Rugby Team, Condores, and Selknam, among others. For more information visit: www.1190sports.com