The new 1190 Sports’ distribution agreement brings the passion of Brazil’s top soccer tournament within the reach of millions of high quality soccer fans in China.
Buenos Aires, 23rd of June, 2021. 1190 Sports, a global company dedicated to the management and commercialization of sports broadcasting, image and distribution rights, announced today the signing of a distribution agreement with PP Sports, the leading digital sports platform in China, part of Suning Sports Media Co.
Through the agreement, PP Sports streaming service that reaches millions of fans in China, will have exclusive access to three games per round of Serie A of the current championship’s season through the final on December 2021.
Likewise, PP Sports subscribers will be able to enjoy highlights with the best of each match, the goals, the decisive plays, the renowned players and the rising stars, additional coverage with all that happens in the Stadiums and interviews with the high-profile players of each match.
“This agreement represents an important milestone for the Brasileirāo, which continues to expand its presence in the Asian continent as well as globally. PP Sports, as the leading sports event operating platform in China, has a very vertical user base and broad experience in event operation. We are delighted to bring the best of Brazilian football to China through PP Sports, a market with more than 300 million fans and where the appetite for quality soccer is growing steadily”, said Hernán Donnari, CEO and co- founder of 1190 Sports.
”We are looking forward to building this business relationship with 1190 Sports, starting with the Campeonato Brasileiro Série A. Soccer is one of the most watched sports in China. Brazil, as the winner of five World Cups, has a huge fan base in China.Through this partnership with 1190 Sports, we hope to bring exclusive events and exciting contents to our domestic fans. We hope to promote the excellent South American soccer events to more sports fans”, said Mr. Wang Dong, CEO of PP Sports.
1190 Sports has the international broadcasting rights for free TV (FTA), pay TV, Pay per view (PPV) and digital platforms (OTT) outside Brazil of the Series A & B of the Brazilian Soccer Championship for four seasons (2020 -2023). Ranked among the 10 most important soccer leagues in the world, the Brasileirāo is distributed to over 100 territories worldwide, being now China one of them thanks to this agreement achieved via Latin American Trade Co., Ltd., the company representing 1190 Sports in
the chinese market.
ABOUT 1190 SPORTS:
1190 Sports – recently merged with Global Sports Rights Management (GSRM) – is a global company dedicated to the management and commercialization of sports broadcasting, image and distribution rights. Its value proposition allows leagues, federations, clubs and brands to strengthen their connection with consumers. Based on long-term relationships and an associative business model and through innovative commercial management of rights and sponsorships, 1190 Sports proposal seeks to boost the income of its partners, generating increasing benefits over time for all parties. Currently, 1190 Sports manages the international broadcasting rights of the two most important soccer leagues in Latin America, the Argentine Professional Football League (through AFD) and the A & B Series of the Brazilian Championship; it is also the exclusive commercial agent of the image and advertisement rights of “La Roja,” Chile’s National Soccer Team, the Youth Series and the Women’s team, as well as the Chilean National Rugby Team, Condores, and Selknam, among others. For more information visit: www.1190sports.com