With distribution in more than 150 territories, a potential global audience that exceeds 650 MM households and a presence in strategic markets, the main Brazilian soccer championship continues to expand its visibility around the world.
Buenos Aires, 25th of October 2022. 1190 Sports, a global company dedicated to the management and commercialization of sports broadcasting, image and distribution rights, announced today the signing of new distribution agreements for the Brasileirão Serie A, that expand the presence of the main Brazilian soccer championship to new markets, extend the duration of existing agreements and incorporate new takers territories where the tournament already has presence.
Thus, Series A of the Brasileirão arrives for the first time in Turkey, thanks to the distribution agreement between 1190 Sports and D-Smart, one of the two largest operators in the country with +200 channels and its own streaming platform.
Starting this month, fans in Turkey can already watch live -in Turkish and English- all the Series A matches in addition to enjoy weekly shows and highlights.
Likewise, 1190 Sports extended its alliance with Channel 11, the Portuguese Football Federation subscription channel that after three consecutive seasons expands its offer, with more than 117 additional live Series A matches in Portuguese.
Additionally, and with the aim of continuing to strengthen coverage in Africa, another agreement was confirmed between 1190 Sports and HAC Media, through which StarTimes, the continent’s main digital TV operator – whose reach exceeds 10 million subscribers – will have a total of 228 Series A matches, live for the following seasons.
“Seeing reflected the expansion plan that we imagined and that we launched in an unprecedented reach for Brasileirão, is extremely gratifying. Adding new territories, sealing deals with new operators, reaffirming agreements with those with whom we already have them and even expanding the presence in each of the continents, has been the goal of 1190 Sports since day 1. That will continue to be our focus for the benefit of football, the clubs, the players and the brands that support this wonderful championship”, says Hernán Donnari, CEO & Co-Founder of 1190 Sports.
Holder of the international rights of the Brasileirāo since August 2020, 1190 Sports, a global company based in Miami, has brought the distribution of the Brazilian championship to more than 150 countries in Latin America, Europe, Asia and Africa, where a potential audience of more than 650MM has been able to enjoy the broadcast of more than 1,700 live matches and several of them, in one of the 13 languages, both on open TV, Pay, PPV and streaming, including BrasileiraoPlay, the app specially developed as a destination for the championship abroad, which has subscribers in more than 90 countries.
A multidisciplinary team of almost 100 people including technicians, producers, reporters, commentators, editors and other professionals, has already generated more than 2,400 hours of live content, in addition to magazine shows and special content such as highlights, rising stars and goals that attract new subscribers making this championship a unique experience for the most demanding football fans in the world.
ABOUT 1190 SPORTS:
1190 Sports is a global company dedicated to the management and commercialisation of sports rights – including broadcasting, image and distribution rights – whose value proposition allows leagues, federations, clubs and brands to strengthen their connection with consumers. Based on long-term relationships, an associative business model and innovative commercial management of rights and sponsorships, the 1190 Sports proposal seeks to boost the income of its partners, generating increased benefits for all parties over time. Currently, 1190 Sports manages the international broadcast rights of the two most important football leagues in Latin America, the Argentine Professional Football League (through AFD, Argentina Football Distribution) and Series A & B of the Brazilian Championship, Brasileirão; it is also part of the consortium that is in charge of managing the broadcast, image and sponsorship rights of “La Roja” -Chilean national football teams- (2023-2026); among other properties
With headquarters in Miami and global presence, 1190 Sports is part of the Fz Sports group and is backed by 777 Partners, a private investment company focused on high-growth segments including sports, media and entertainment.
For more information visit: www.1190sports.com