THE MAIN FOOTBALL CHAMPIONSHIP IN PERU WIILL INCREASE ITS LOCAL REACH WITH TWO NEW 24/7 CHANNELS DEDICATED TO MAKE THE BROADCAST OF PERUVIAN FOOTBALL THE BEST AND WIDEST SPORTS ENTERTAINMENT EXPERIENCE IN THE COUNTRY
Buenos Aires, Lima December 20th, 2022. 1190 Sports, a global company dedicated to the management and commercialization of sports rights, announced today the signing of a distribution agreement with DIRECTV for Liga1 of Peru that kicks off the expansion of the championship’s reach, which in 2023 will be enjoyed by more fans through the incorporation of new operators in the country.
In this way, the main football competition in Peru will be on DIRECTV, expanding its wide sports offer through two new channels that will be available to its Pay TV and streaming platform customers in Latin America.
These two new content proposals dedicated exclusively to Liga1 include a full monthly subscription channel where Liga1 matches will be broadcast live and a free basic channel that will offer original and exclusive original production shows 24 hours a day.
Liga1 coverage contemplates the Apertura Tournament, which begins in January 2023, and the Clausura Tournament, in June 2023, both with 19 rounds of 9 games each. In addition to the local matches of all the clubs participating in the two tournaments, (with the exception of the local matches of “Club Social y Deportivo Carlos A. Manucci”, “Sport Boys”, “Club Universitario de Deportes” and “Municipal Sports Center Club”). The matches that these four clubs play as visitors will be broadcast on DIRECTV. Additionally, at the end of these two tournaments, Playoffs will take place between 4 clubs: the champions of the Apertura and Clausura tournaments and the two that have been the best in the annual accumulated table.
1190 Sports, the new holder of the broadcast rights on open TV, Pay TV, PPV (Pay Per View) and streaming of Liga1 (2023-2026), through the contract signed with the Peruvian Football Federation (FPF), will seek further increase the reach and interest of fans, maximize revenue, visibility and value of the Peruvian 1st Division, capitalizing on the company’s know-how in rights management, content distribution and the creation of consistent long-term links between rights holders, brands and fans, while contributing to greater national and international exposure for clubs and their players.
Headquartered in Miami, 1190 Sports has extensive global experience managing and marketing sports rights and developing innovative game display technology. Currently, 1190 Sports manages the international broadcast rights of the two most important soccer leagues in Latin America, the Argentine Professional Soccer League (through AFD, Argentina Football Distribution) and Series A & B of the Campeonato Brasileirão; It is also part of the consortium that is in charge of managing the broadcast, image and sponsorship rights of “La Roja” -Chilean soccer teams- for the period 2023-2026; among other properties.
A multidisciplinary team of almost 100 people including technicians, producers, copywriters, commentators, editors and other professionals, has already generated more than 2,400 hours of live content, magazine shows, highlights, etc. attracting new subscribers and making tournaments a unique experience for the world’s most demanding fans.
“We celebrate this distribution deal with DIRECTV, the first to join this strategic expansion plan whose central goal is to exponentially amplify the excitement and visibility of Peruvian football, its clubs and players, reaching more local sports fans and with the highest international quality standards in content production and distribution”, said Hernán Donnari, CEO and Co-founder of 1190 Sports.
ABOUT 1190 SPORTS:
1190 Sports is a global company dedicated to the management and commercialisation of sports rights – including broadcasting, image and distribution rights – whose value proposition allows leagues, federations, clubs and brands to strengthen their connection with consumers. Based on long-term relationships, an associative business model and innovative commercial management of rights and sponsorships, the 1190 Sports proposal seeks to boost the income of its partners, generating increased benefits for all parties over time. Currently, 1190 Sports manages the international broadcast rights of the two most important football leagues in Latin America, the Argentine Professional Football League (through AFD, Argentina Football Distribution) and Series A & B of the Brazilian Championship, Brasileirão; it is also part of the consortium that is in charge of managing the broadcast, image and sponsorship rights of “La Roja” -Chilean national football teams- (2023-2026); among other properties.
With headquarters in Miami and global presence, 1190 Sports is part of the Fz Sports group and is backed by 777 Partners, a private investment company focused on high-growth segments including sports, media and entertainment.
For more information visit: www.1190sports.com