Co-Founder & CEO
With more +25 years in the media, sports and entertainment industry, Hernán Donnari is CEO of 1190 Sports and Co-Founder of 1190 Sports and Fz Sports. 1190 Sports is a global company focused on management and commercialization of sports rights -broadcasting image and distribution- whose value proposition allows leagues, federations, clubs and brands to strengthen their connection with consumers.
Previously, he served as Executive VP of FOX Sports for Latin America, where he led, the process of acquiring and managing the local rights of the Argentina Football League (aka SAF) and the launch of FOX Sports Premium, among many other initiatives. His career also includes senior positions held in companies such as FOX International Channels, Artear and Grupo Clarín.
Donnari holds a degree in Electronic Engineering from the Universidad Nacional del Sur and holds an MBA from Torcuato Di Tella University.
Co-Founder
David Belmar has extensive experience in terms of sports business and communication media. He has held the position of CEO in the Chilean media group Canal 13 (reaching #1 in market sharing during his management in 2010 throughout 2014). He is a former COO of Television Nacional de Chile (TVN). He has a PADE IESE from Navarra University Business School and a degree in Public Administration from Universidad de Chile.
VP of Content Partnerships
With over 20 years of commercial experience in the sports & entertainment industry, Patrick has held executive positions at companies such as Atresmedia, Vodafone, MP & Silva, Walt Disney and the National Basketball Association. Raised in the US, he has spent extensive time living and working in Europe and South America, gaining a unique proficiency in forging business relationships internationally which he applies today at 1190 Sports.
VP Advertising & Sponsorship Sales
Business Engineer, Master of Business Administration (MBA) Universidad De Chile. Diploma in Sales and Marketing Management Universidad de Chile. He has extensive experience in business development, sales, corporate, tactical, digital marketing, commercialization of television and advertising rights, strategic communications, and media management for different areas such as Retail, Energy, Electronics, Gastronomy, Food, Sports, Entertainment, and others. In his career of almost 20 years, he has worked in industry leading companies, such as Enel S.A, Sharp Electronics, Samsung Electronics, D&S S.A, and the Santiago 2023 Pan American Games Corporation as Commercial, Marketing & Communications Director, where he won the BBA award of Effie in the year 2021. He is married with two children, a former High-Performance Athlete, Former Number 1 Chile Beach Volleyball player, and Former National Team Indoor Volleyball player.
General Manager Fz Streaming
Juan has extensive experience in the streaming and technology industry, having founded successful startups such as SmartboxTV and Nunchee (acquired by FZ Sports). With over 12 years in the OTT industry, he has contributed to developing more than 100 streaming services for global companies and startups. Currently, as General Manager at Fanatiz, Juan oversees a portfolio of major sports OTT services, along with B2B technology services. He holds a degree in Business Engineering and an MBA (c) from the Technical University of Munich
VP Strategy
Rodrigo Duval has a +8 years career in Sports business and media, focusing on audio visual rights, strategic programing and marketing acquisition. He has international experience working in the content acquisition department at FOX Sports Latin America, including contract negotiations and relations with more than 45 holders worldwide. He has a degree in Civil Industrial Engineering from Universidad Catolica of Chile.
VP Business Development & Operations
Professional with over 20 years of experience in media, rights management, and sports events. He leads the implementation of events and commercial rights at 1190 Sports and the relationships with institutions, brands, and broadcasters. Has led sports events in 12 countries and was responsible for FIFA World Cup venues in Brazil 2014 and Russia 2018, among others. Previously he held executive positions at Televisión Nacional de Chile, the Chilean Football Federation, Trek Bicycles, New Balance, and others.
VP Finance & Admin
With more than 15 years in the financial industry, Pablo Valle has worked in both accounting and financial roles. He has had experience leading teams and optimizing operations in diverse industries such as telecommunications, technology and sports streaming, the latter being his current role at Fz Sports. Pablo has solid knowledge in accounting, finance and taxes, both in Chile and in international companies. He has an MBA in Finance and Business Administration.
VP Communications & PR
Guadalupe Lucero has more than 20 years of experience in communications. She initiated businesses, strengthen corporative reputation, implemented cultural transformations and changes in processes while working as a consultant in several companies. She led the Communications and P.R. Department at FOX Latin America for more than 14 years, being responsible for the reputation and communication management of over +35 brands that were part of FOX’s portfolio. She is also a contact point for international media, research and production, generating a distribution boost for fictional shows of worldwide success, original productions, documentaries and sports all over Latin America.
VP of Marketing
Paula Piña has more than 20 years leading the Marketing and Communications departments of several different international companies that work with technology and luxury brands. Her career has focused on supporting government institutions and organizations to design innovative strategies in order to promote products and services inside international markets, develop actions for branding placement and relations, as well as strategic alliances, with a main focus on collaborative models.
Digital Product Manager
Professional with more than ten years of experience in top-level companies, always within the Marketing and Product areas. Passionate about sports, he has developed a large part of his career working for different sports brands. He has managed to see marketing in a 360° way, working on the creation and launch of new products, the design of the brand positioning plan, planning and execution of Digital Marketing strategies (Organic and Paid Media), and the relationship of the same with sports institutions -clubs and athletes- through sponsorship.
Art Director
Alejandro is a Graphic Designer with a background in the advertising industry, with an emphasis on digital agencies. His work has been focused on virtual ecosystems, transferring there the value of the companies, in addition he has great vision of strategic future in sports, contributing new functional aesthetics. He has worked on developing communication for brands, branding and visual products for multimedia campaigns and editorial photography.
Country Manager Fz Sports Perú
JuanCa is a business executive with more than 25 years of experience in the Entertainment Industry. He was the Senior Vice President of Distribution Sales for WarnerMedia Latin America, where he led the negotiation of the Argentine soccer league broadcasting rights and managed the relationship with the largest clients in LATAM. He was also General Manager in Brazil, where he managed the activities of the local organization. He has degrees in Social Communication from the Universidad del Salvador, a Business Degree from the Di Tella University, a Strategic Negotiation Program at the Northwestern School of Business, and an Executive Leadership Program at Columbia University. Also a published writer, he loves his wife and his 9-year-old son, and he is passionate about literature, movies, history, and soccer.
VP of Revenue Perú
Julio Gianella has more than 10 years of experience in the sports industry. He has been the Head of Commercial and Marketing of the Peruvian Football Federation leading the strategy for sponsors and media rights. He is also the former Commercial and Marketing Manager of one of the main brands that sponsor the Peruvian National Team and that had football as the most important communication platform. Julio has an Industrial Engineering degree and an MBA with a Sports Management Specialization from Universidad Europea of Madrid.
VP Marketing Perú
Sebastián Álvarez has over 8 years of experience in sports marketing and commercial management in renowned sports organizations.
He was the Sports Betting Vice Manager at La Tinka S.A. and Senior Product Manager at Te Apuesto. As Deputy Commercial and Marketing Manager at Club Alianza Lima, he introduced new sponsoring brands and launched the club’s first subscription product.
At the Peruvian Football Federation, he was Head of Commercial and Marketing and Marketing Coordinator.
Sebastián holds a Bachelor’s degree in Business Administration from Universidad del Pacífico.
VP Operations Fz Sports
Erica is a lawyer with extensive experience in the sports and cultural industries. Her career encompasses project management in various countries, both in the public and private sectors, integrating legal and administrative expertise into the organization and operation of large-scale international sports events. She served as Operations Manager for the Santiago 2023 Pan American and Parapan American Games, leading multidisciplinary teams to overcome complex challenges. Previously, she was part of the organization of the Lima 2019 Games, collaborated with the Peruvian Football Federation, and served as General Manager of the Peruvian Sports Institute. She graduated with honors from the University of Buenos Aires, holds a Master’s degree in Criminal Law from the University of Barcelona and Pompeu Fabra University, studied Public Management at ESAN, and Sports Management at the Pontifical Catholic University of Peru.
VP of Fz Streaming Peru
Rodrigo is a Business Administrator from the Universidad del Pacífico and holds an International MBA from IE Business School in Spain, specializing in Technology and Innovation. He has over 12 years of experience in commercial management and digital development within the sports, e-commerce, and retail industries, leading fundamental projects for companies. In his most recent role, he was Regional Commercial Manager at Olimpo.Bet, where he led the commercial and digital development of the sports betting business for the markets in Peru and Ecuador.
Affiliate Sales Director Perú
Ana is a commercial executive with more than 25 years of local and international experience in the entertainment and television industries. She worked for Turner Broadcasting System’s representative office in Peru, then for Fox Networks Group Latin America, and finally for Televisa’s Agency developing new businesses and commercial and marketing strategies. Furthermore, she also collaborates with small programmers such as Alacocina Tv, Titan Channel, and Clover Channel.
She holds a bachelor’s degree in business administration from Universidad Ricardo Palma, has a Diploma in Digital Business from Universidad del Pacífico, and currently attends the Escuela de Valores de la Asociación Alegría y Paz, where she is also a volunteer.
Partnerships & Ad Sales Manager Perú
Alonso has 15 years of experience in commercial areas, having worked with leading companies such as Latina Televisión, Fox Networks Group, and Sony Pictures. He has stood out for his skill in developing commercial strategies for advertising spaces and in creating innovative products that integrate television, digital media, and experiences. His career demonstrates a remarkable ability to design successful strategies that drive brand growth and maximize visibility in competitive markets.
Key Account Manager Perú
He has dedicated his whole life to sports. He is a former professional football player with an extensive experience in one of the top marketing sporting agencies in Perú, leading the commercial department and representing well-known football players and sports talents looking out for the proper organization of numerous sporting events in the country.
He complemented his passionate vocation for sports with his recent experience with an MBA in Sports Management from the European University of Madrid.
Growth Manager Perú
Josema has over 12 years of experience in the sports and telecommunications industries. He has worked for companies such as Telefónica and DIRECTV, where he led the creation of DIRECTV Sports Peru. He was also the Head of Marketing at Club Universitario de Deportes, where he managed the ticketing commercial strategy and the development of new products. He holds a degree in Business Administration and specializes in Sports Marketing and Commercial Management.
Content Manager
Renzo, a professional publicist, has a 25-year career in managing new businesses and production services for global clients. He began his career in Peruvian television, contributing to sports and entertainment programs, before transitioning to the advertising sector, where he specialized in ATL and Retail projects. Subsequently, he joined Circus Grey, leading the production department for 12 years. Simultaneously, he served as the country head at Townhouse, a WPP Global production company based in New York, establishing it as the regional production hub for international accounts.
Renzo has also been an integral part of highly successful campaigns, earning recognitions at Cannes Lions, Effie, El Ojo de Iberoamérica, Premio Ideas, and Fiap, and has had the honor of serving as a judge for several of these awards.
Business Operations Manager Perú
Nicolas is a Business Administrator with a specialization in Sports Business. He played for two years on the reserve team of Alianza Lima. He has four years of experience in sports marketing and event organization gained at one of Peru’s leading sports marketing agencies and a prominent event agency, where he led projects and managed key accounts for the company.
Head of Product & Antipiracy
With over ten years of experience in the telecommunications, video, and content sectors, Javier has led projects and interdisciplinary teams, as well as the conceptualization, launch, and management of innovative products in telecommunications technology, video, and content. His career has allowed him to be involved throughout the content value chain, from creation to distribution and consumption, achieving tangible impacts on user-oriented solutions. Javier holds a degree in Business Administration from the University of Piura and a Master’s in Strategic Content Management from the University of Lima.
Senior Media Planning Specialist
Professional with over 12 years of experience in media planning and business intelligence, characterized by an analytical and strategic approach, especially in TV view analysis. Throughout her career, she has been responsible for developing local and pan-regional media proposals, which has allowed her to work with multiple markets and understand the cultural and commercial dynamics of each. In 2023, she was the lead planner for Sony Pictures Entertainment’s first original production in Ecuador.
Content Protection Specialist
Flavio is a digital marketing specialist with over five years of experience. Throughout his career, he has worked on social media content planning and management and prepared digital metrics reports. He has led social listening and content protection projects, demonstrating his creative approach and ability to analyze KPIs and propose innovative solutions.
Senior Finance Accounting & Control Specialist Perú
Ana has over 13 years of experience in accounting and finance. She was an accounting coordinator at one of the most recognized retail companies in the country. Throughout her professional career, she has overseen accounting, administration, budgeting, and financial management.
She also worked at Club Universitario de Deportes, providing outsourced accounting services. She holds a bachelor’s degree in accounting and finance from Universidad Privada del Norte (UPN) and a diploma in taxation (IGV and ISC).
Country Manager Fz Sports Chile
Entrepreneur, Senior Telecom executive and Media consultant. Over 25 years experience in Content and Business Development.
Former CEO and Co Founder 1190 Sports, Sports Marketing Agency. Partner and Director, Multinet Digital Marketing Agency, pioneers in digital campaigns solutions in Chile. Partner and Director, Celcom mobile content aggregator, pioneer in mobiles apps development and value added services for mobile telecom industry. Founder and CEO Kanguroo.tv, the first OTT project in Chile. Former senior executive at Telmex International, VP of Marketing and Content, leading the Pay TV business expansion in LatAm. Former senior executive at VTR, largest Pay TV and Broadband operator in Chile, Business intelligence and Triple Play Manager.
Psychologist degree from University Diego Portales (Chile) and MBA IEDE Business School (Spain).
Head of Commercial Chile
José Nóbrega is an entrepreneur and professional with more than 18 years of experience in marketing board chairs and sports sponsorship, as well as representing and managing sports talents, sales and communication media. He has led commercial teams in different countries and industries, such as: sports, aquaculture, real state and technology.
Key Account Manager Chile
Rodrigo has a +8 years of experience, most recently participating in the organization of the Santiago 2023 Pan American and Parapan American Games, contributing to the project planning comprehensively throughout the organizing committee’s cycle. Additionally, he previously worked in finance, preparing valuation reports of companies traded on the Santiago Stock Exchange, primarily in retail, consumer goods and real estate industries. He holds a degree in Business Engineering from the Universidad Católica de Chile, with a postgraduate degree in FIFA/CIES Sports Management.
Business Operation Manager Chile
Natalia studied Business & Administration and has a FIFA/CIES Sports Management degree. She has more than 8 years of experience in telecommunication and consultant companies, working mainly in customer experience area, planification and management. She has a wide experience designing KPI frames to measure, as well as the development of high-efficiency plans for high-impact strategic projects.
Business Operations Manager Chile
With 14 years of experience in the sports industry, he has had the privilege of collaborating with key stakeholders, including sponsors, leagues, federations, agencies, media, athletes, clubs, fans, government entities, NGOs, and confederations. This experience has allowed him to develop essential skills in sports management.
Country Manager Fz Sports Brasil
With more than 20 years of experience in the sports and telecommunications industry, Leonardo worked as a Director of Ceremonies at The Olympic Games in Rio 2016, leading the production of the opening and closing ceremonies for the Olympics, as well as being responsible for the Olympic Torch Tour in Brazil. He previously worked as a Director of Memberships for FOX Channel Brazil. He has an MBA from Universidad Federal do Rio de Janeiro and currently works as a Business Manager.
Head of Product
“Focused on the sports industry since 2010, Daniel Gastaldoni served as Head of Product and Broadcast Rights at Brazilian sportech NSports, with previous experiences at Botafogo de Futebol e Regatas, as Marketing Manager, and at Grupo Globo, as a Specialist in Sports Rights and Partnerships.
Graduated in Business Administration at the Federal University of Rio de Janeiro and specialized in Project Management, the executive has a wide knowledge and strong relationship with the players in the sports market.”
Focused on the sports industry since 2010, Daniel Gastaldoni served as Head of Product and Broadcast Rights at Brazilian sportech NSports, with previous experiences at Botafogo de Futebol e Regatas, as Marketing Manager, and at Grupo Globo, as a Specialist in Sports Rights and Partnerships.
Graduated in Business Administration at the Federal University of Rio de Janeiro and specializing in Project Management, the executive has extensive knowledge and strong relationship with the players in the sports market.
Head of Broadcast Operations
Luis Santos is a media executive with a wide range of international exposure and progressive leading growth inside worldwide commercial environments, who has more than 25 years of professional experience in Engineering and Operations, work flow production for in-site sports events and international entertainment, as well as deep knowledge in content market and with a focused mentality for results and adaptability to change.
Mariano Elizondo is a National Public Accountant, graduated from the Faculty of Economic Science at Universidad de Buenos Aires, Argentina. He has a Master’s degree in Administration of Financial Assets (ESEADE). He has been leading projects in the entertainment industry for 20 years. During the year 2017, he was elected President of the Argentine Football Super-League, leaving his post at the beginning of 2020. In the year 2019 he received an award for his exemplary trajectory, awarded by the Faculty of Economic Science at Universidad de Buenos Aires. He is currently the Head of Certification in Management of Football Entities at Universidad Austral of Chile.
Javier Gasman is a lawyer with more than 10 years of experience in the sports industry, entertainment industry and sales of commercial and broadcasting rights. He has worked at the ANFP and was an attorney for Universidad Catolica de Chile Football Club for more than 7 years. He has been with 1190 Sports as Head of Legal since 2017, working in the sales of commercial rights for the Chilean National Football Team, as well as developing a protection program against ambush marketing in order to keep the safety of La Roja’s rights as a brand.
With over 20 years of experience, Juan Pablo is a distinguished Graphic Designer who graduated from UBA, specializing in corporate identity development, creative productivity, and brand architecture. His career includes key roles such as Senior Designer at Aeropuertos Argentina 2000, Art Director at STEIBRANDING, and Creative Director at FOX LATAM and FOX International. Between 2016 and 2019, he created the Wondery brand and creatively directed FOX Sports Pan Regional.
From 2018 to 2022, he served as Head of Panregional Creative for Sports at Disney, overseeing Fox Sports, ESPN, and STARPLUS. Currently, as the owner of NAGY Design Studio & Consulting, he provides strategic consulting and art direction for 1190 Sports, solidifying his reputation as a leader in design and creativity.
With more than 20 years of experience as legal advisor in the entertainment industry, Victor served as Senior Vice President o Legal & Business Affairs of WarnerMedia leading the acquisition of several sports rights for Latin America. Prior to this he lead all legal matters for Turner Latin America, internet media companies, international law firms and legal clerk to local courts in Argentina. He earned various degrees in legal and business fields in Yale University, Harvard University, Universidad Torcuato Di Tella and Universidad de Belgrano.